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  • Jorden Gunessever

What To Do When Your Marketing Falls Flat

Ever feel like you're putting your heart and soul into your marketing, but it's just not translating into sales? Don't worry! Before you throw in the towel, let's dive into some strategies to turn that frown upside down and get those conversions rolling.

 



Reconnecting with Your Why

Remember last time we talked about picking the perfect platforms for your marketing mix? (If you missed the last blog, read it here).  Well, if you're showing up consistently but still not seeing those leads turn into customers, it's time to get back to basics. Your 'why' is like the secret sauce of your business – it's what sets you apart and gets people excited about what you do.

 

Here's a three-step plan to help you realign your marketing game:

1. Define Your Niche

I know, I know, you've heard it a million times – "niche down," they say. But trust me, it's not about excluding anyone; it's about speaking directly to the people who need what you offer. So instead of casting a wide net, think specific. For example, I'm all about social media marketing for small business owners – that's my jam!

 

2. Embrace Your Brand Values

What lights your fire? What gets your target audience buzzing? Your brand values are like your North Star, guiding everything you do. For me, it's all about joy – hence the name Choose JOY Creative. I'm here to help small business owners reignite the passion they had when they started their business, and to live a life they love that their business fits into.

 

3. Get to Know Your Ideal Client

Dive deep into the hearts and minds of your audience – what keeps them up at night? What are their dreams and desires? The more you understand them, the better you can tailor your marketing to their needs. Remember, it's all about connecting on a personal level.

 



Reignite Your Marketing Mojo

If your marketing feels more like a chore than a joy, it's time to shake things up! Inject some excitement and authenticity into your content and let your passion shine through. After all, if you're not excited about what you're selling, how can you expect anyone else to be?

 

It’s Not a Business Problem, It’s a Marketing Problem

And if all else fails, don't be afraid to ask for help! Sometimes a fresh perspective is just what you need to get back on track. Whether it's outsourcing certain tasks or seeking advice from fellow experts, there's no shame in admitting you need a hand.

 

So there you have it – a roadmap to rekindling your marketing spark. By getting clear on your why, defining your niche, and connecting with your audience on a personal level, you'll be well on your way to turning those leads into loyal customers in no time.







P.S. Feeling overwhelmed? I've got your back! Whether you need a pep talk or some expert advice, I'm just a message away. Contact me here and let's light up that marketing sky together!

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